12-Week Training Program
Sales Masterclass
Learn proven sales strategies from ActionCOACH founder Brad Sugars and apply them directly to your business. In 12 powerful weekly sessions, you'll master your sales process, build rapport, and close more deals with confidence. This isn’t just theory—it’s real-world sales training that drives results.
If you're in business... you're in sales!
Selling is an essential business process and a skill. Like all skills, you can learn it. And like all skills, it’s perishable. Consistent sales training gets results…
Program Info
1 Hour Session Each Week
This game-changing 12-week training program is designed to transform your sales approach and help you close more deals with confidence—even in a recession. You’ll craft a proven sales process, learn elite strategies to build rapport, and gain control of your numbers to drive predictable, scalable revenue. With expert coaching and 9 additional high-impact focus areas, this program gives you the tools to outperform the competition and grow your business—no matter the economy. 🚀
Who this is for
Sales training is not exclusive to salespeople. This course is tailored to address the unique needs of each profession, ensuring that you can leverage sales skills to achieve unparalleled success in your own field.
Whether you’re a lawyer, medical service provider, financial professional, or tradesperson, sales training equips you with essential skills that transcend industries.
- Enhance client engagement and referral rates through effective communication and trust-building techniques.
- Improve relationships and service adherence by learning to communicate with clarity and empathy.
- Expertly guide clients through complex decisions, fostering trust and driving business growth.
- Confidently present the value of your services, negotiating deals and building lasting client connections.
“Nothing happens until a sale is made.”
– Thomas Watson, Sr, Founder of IBM
The trouble with most training, whether we’re talking about all the best books, or even one of the training courses from your local university – is that you don’t get any feedback. You have all this great info, and think you’re applying it properly, but how do you really know?
With ActionCOACH’s 12-week programs, you work week by week with a certified business coach through your results, your learnings, questions, and challenges. You get all the sales tools and skills in the entire ActionCOACH system distilled into 12 sessions to be learned, reviewed, then applied.
This is the training that you can expect from ActionCOACH. World-class simplification. Crystal clear training. And a coach alongside you to help perfect your practice.
If this is something you are interested in, get in touch to start setting up your training masterclass.
Course Outline
Week by Week
The curriculum covers a wide range of essential topics, from prospecting and lead generation to closing techniques and post-sales follow-up, all while providing guidance and support throughout the entire journey.
Session 1: Definition, Mindset, & Professionalism
Session 2: Beliefs
Session 3: Communication & Engagement
Session 4: Prospecting, Qualifying, & Targeting
Session 5: Lead Qualification
Session 6: Technique & Sales
Session 7: Sales Negotiation & Objection Handling
Session 8: Understanding your Competition
Session 9: Database & Tools
Session 10: Customer Service & Support
Session 11: The Close
Session 12: Scripts, Action, & Deliver
Program Cost
When organizations don’t create a training budget or invest in their teams, their performance will suffer. Even more so if you are the sole salesperson in your business. For this reason, sales training is a crucial investment for companies of all sizes and types.
A well-built sales toolkit is a competitive advantage that will continue to yield positive outcomes and drive business success – securing you immediate results and long term benefits.
12 WEEK PROGRAM
100 per week, per person